EL INNOVATION AWARDS 2022 – General Information
- Eligibility Requirements
- Being a Lottery Member of The European Lotteries (EL).
- Every Lottery can submit up to four innovations.
- The innovation must have been implemented between 2019 and 2022.
- Prizes
- Top 10: Innovation Award certificate
- Top 3: Trophy
- Participation in the EL Innovation Seminar, 5-7 October 2022 in Milan for one representative
- Hotel and flight for one representative
- Winner: Participation in the EL/WLA Marketing Event 2023 for one representative
- Hotel and flight for one representative
- Submission Procedure
- Register your submissions on the website https://innovationaward.submit.to/
- Submissions have to be in English.
- Images must be in JPEG format with a resolution of 150 dpi and a size of approximately 1800X 1300 pixels (smaller sizes possible)
- Movie files must not be longer than 90 seconds (we suggest to use format compatible with standard version of Windows Media Player) – Movie files in other languages than English must be translated and subtitled.
- Judging process
- The jury will assess submissions against the criteria in point 5
- The EL Innovation Award 2022 ceremony will be held during the EL Innovation Seminar in Milan from 5-7 October 2022.
- The top 3 submissions will be awarded with a trophy during a special ceremony.
- Judging criteria and weighted score
The overall score will be the weighted average of the below mentioned criteria. Please be aware of the character limit of 500 per question.
- Innovation 30%
- Is the concept / product / service new or a variation of an existing one in your company?
- Please describe the process, how your company found the innovation. From the demand / need to the solution and the steps of the process.
- Customer benefit 30%
- Describe briefly the internal or external customer for this innovation (sales staff, young adults, retail customers…)
- Is there a customer benefit regarding information, time, money, experience, responsible gaming etc? Please describe it.
- Implementation / Communication 20%
- Describe the communication strategy, tools and the process around the implementation (channels, advertising, events, social media, internal communication platforms etc.)
- How did you implement the innovation in the company / market? Please describe the implementation process (processes, organisational structures, resources, implementation time…)
- Execution and Impact 20% (Confidential, will not be shared and will only be available for the judges)
- Please describe the impact of the innovation (new target groups were addressed, new markets found, contribution to environment and sustainability).
- Give performance data if available
(internal or external, sales data, reach, awareness, market research results, % of sales people educated, fans / likes generated, customer feedback etc.)
- Entry Fee
- The entry fee is 500 Euros for the first submission
- The fee for additional submissions is 250 Euros (4 submissions maximum)
- Invoices are sent by the EL Office.
- Entry fees must be received by close of business (CET) on August 31st, 2022.
- Every submission is binding, any refund of the entry fee is excluded.
- Deadline for Submission
- Submissions must reach the awards entry website by close of business (CET) on July 1st, 2022.
- Competition Law
- All submitters have to respect the competition law principles.
- The competition compliance declaration must be accepted, signed and sent to info@european-lotteries.org with subject line: “Innovation Award 2022 – competition compliance declaration”.