2020 EL INNOVATION AWARD – General Information

  1. Eligibility Requirements
    • Being a Lottery Member of The European Lotteries
    • Every Lottery can submit up to 4 innovations
  2. Prizes
    • Top 10: Innovation Award certificate
    • Top 3: Trophy
      • Participation in the EL Marketing Seminar in London for one representative
      • Hotel and flight for one representative
    • Winner: Participation in the EL Innovation Showcase Day
      • Hotel for one representative
  3. Submission Procedure
    • Register your submissions on the website https://innovationaward.submit.to/
    • Submissions have to be in English.
    • Images must be in JPEG format with a resolution of 150 dpi and a size of approximately 1800X 1300 pixels (smaller sizes possible)
    • Movie files must not be longer than 90 seconds (we suggest to use format compatible with standard version of Windows Media Player) – Movie files in other languages than English must be translated and subtitled.
  4. Judging process
    • The jury will assess submissions against the criteria in point 4
    • The Innovation Award ceremony will be held during the EL marketing seminar in London.
    • The top 3 submissions will be awarded with a trophy during a special ceremony.
  5. Judging criteria and weighted score
    The overall score will be the weighted average of the below mentioned criteria. Please be aware of the character limit of 500 per question.
    • Innovation 30%
      • Is the concept / product / service new or a variation of an existing one in your company?
      • Please describe the process, how your company found the innovation. From the demand / need to the solution and the steps of the process.
    • Customer benefit 30%
      • Describe briefly the internal or external customer for this innovation (sales staff, young adults, retail customers…)
      • Is there a customer benefit regarding information, time, money, experience, fun etc. Please describe it.?
    • Implementation / communication 20%
      • Describe the communication strategy, tools and the process around the implementation (channels, advertising, events, social media, internal communication platforms etc.)
      • How did you implement the innovation in the company / market. Please describe the implementation process (processes, organisational structures, resources, implementation time…)
    • Execution and Impact 20% (Confidential, will not be shared and will only by available for the judges)
      • Please describe the impact of the innovation (new target groups where addressed, new markets found, new ways of collaboration within the company or with other parties)
      • Give performance data if available (internal or external, sales data, reach, awareness, market research results, % of sales people educated, fans / likes generated, customer feedback etc.)
  6. Entry Fee
    • The entry fee is 500 Euros for the first submission
    • The fee for additional submissions is 250,- Euros (4 submissions maximum)
    • Invoices are sent by EL General Secretariat.
    • Entry fees must be received by close of business (CET) on January 8th, 2020.
    • Every submission is binding, any refund of the entry fee is excluded
  7. Deadline for Submission
    • Submissions must reach the awards entry website by close of business (CET) on November 29th, 2019.
  8. Competition Law
    • All submitters have to respect the competition law principles
    • The competition compliance declaration must be accepted, signed and sent to info@european-lotteries.org